The Messy Middle by Scott Belsky
Author:Scott Belsky
Language: eng
Format: epub
Publisher: Penguin Publishing Group
Published: 2018-10-01T16:00:00+00:00
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The honeymoon phase at the start of a venture is known not only for its boundless energy but also its remarkable clarity. In the beginning of your journey, simple solutions come easily. But as the middle becomes volatile and more problematic, we have the tendency to add complexity. We solve problems by adding more options, more features, and more nuances to our creations.
While a new product’s simplicity is a competitive advantage, it evolves and becomes more complex over time. The unfortunate result is what I have come to call “the product life cycle” and it applies to any type of service or experience you’re creating, your “product.”
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